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Brandstory

Nicolas Gregoriades - 2nd Degree Black Belt & Jiu Jitsu Brotherhood Founder

When you wear our gear you are representing the spread of the following values within the jiu jitsu community:


Fraternity


Although competition is a healthy and important aspect of the martial arts, it can create a sentiment of ‘my team versus your team’. The Jiu Jitsu Brotherhood is a movement designed to foster unity within the community of jiu jitsu practitioners and martial artists.

Self-Reflexivity


During his journey, the martial artist must face all aspects of himself. Our Logo is designed to express this, which is why we chose the image of a serpent devouring its own tail, the ouroboros. It represents self-reflexivity and the constant process of renewal, two things which are inextricably entwined with the practise of jiu jitsu.
the ouroboros represents constant self-reflection and growth

Open-Mindedness


The Jiu Jitsu Brotherhood also represents a holistic approach to the study of the art. By remaining mentally flexible and having the courage to try different approaches, we constantly improve and refine our training methods.